Sports and Events Management

by Neil Morgan / Omar Sharief

Sport and sponsorship go hand in hand; a multi-million-dollar industry. Seldom will you see sports stadia unbranded, an athlete competing in unbranded apparel, or a globally recognized brand without an affiliation to sport in some form. Brands first began to sponsor major sporting events, athletes, and sports clubs during the early 1900s.

by Hannah Edmondson

Sport continues to attract more viewers than any other genre of programme. The popularity of women’s sport is ever growing, resulting in greater attendance, increased viewer figures, more sponsors and wider media coverage.

by Neil Morgan / Minal Sapra

In the past few years, we have seen an active and growing gaming population across the Middle East region, particularly in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA).

by Hannah Edmondson

The implementation of specific event laws is increasingly becoming a key requirement in the hosting of major sports events. It is now common practice for major rights holders such as FIFA and the IOC, as part of the relevant bidding process, to oblige the successful bidder to introduce new event laws (also known as enabling laws) and/or update existing legislation to facilitate the hosting and staging of the event.

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With not much time left to go before the FIFA 2022 Football World Cup (“WC22”) begins in Qatar in November 2022, excitement is building and preparations are being finalised.

by Hussain Osman / Shouq Al Majali

The Kingdom of Bahrain is home to one of the leading, state of the art, motorsport venues in the world – the Bahrain International Circuit. Thus, it is understandable that laws are being introduced to bring the legal field of sports since the leap taken in 2004.