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The New Rules of Technology
This edition of Law Update looks at how technology is changing the legal questions businesses are facing across the region. From AI and deepfakes to cyber incidents, cloud services, data protection and digital assets, our lawyers examine where the risks are emerging and how regulators are responding.
The edition also brings together recent legislative developments and significant court decisions from across the UAE and Saudi Arabia, with a closer look at what they mean in practice for businesses operating in the region.
In this discussion, Omar Obeidat and Shernaz deSa explore the key strategic considerations involved in managing a trademark portfolio. From selecting and registering marks to monitoring, enforcement and long-term portfolio strategy, they discuss how businesses can safeguard their brands and maintain their value as they grow and expand into new markets.
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