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The New Rules of Technology
This edition of Law Update looks at how technology is changing the legal questions businesses are facing across the region. From AI and deepfakes to cyber incidents, cloud services, data protection and digital assets, our lawyers examine where the risks are emerging and how regulators are responding.
The edition also brings together recent legislative developments and significant court decisions from across the UAE and Saudi Arabia, with a closer look at what they mean in practice for businesses operating in the region.
Soobin is an Associate in Al Tamimi & Company’s Korea Group, based in Riyadh, and an admitted attorney of the Republic of South Africa. Before joining the firm, she trained and worked at Herbert Smith Freehills Kramer in Johannesburg, where she acted in complex, high-value cross-border disputes across multiple jurisdictions.
Soobin advises clients on a broad range of matters, with particular experience in dispute resolution, including commercial litigation and domestic and international arbitration under major institutional rules such as the ICC, LCIA, and AFSA. Her work spans industries including financial services, mining, energy, telecommunications, technology, and infrastructure, supporting both multinational corporations and Korean companies on multi-jurisdictional matters.
In addition to her disputes practice, Soobin advises on corporate governance, regulatory compliance, and internal investigations, including multi-jurisdictional matters and emerging areas such as fintech and crypto-asset regulation. She also has experience in corporate and commercial law, as well as projects, energy, and infrastructure. She is engaged day-to-day in supporting clients seeking to enter the MENA market, as well as those operating and investing in the region, advising on corporate structuring, regulatory and compliance matters, and commercial arrangements.
Soobin holds an LLB from Stellenbosch University and a Bachelor of Social Science in Politics and International Relations from the University of Cape Town. She is fluent in English and Korean.
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