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Find out moreWelcome to this edition of Law Update, where we focus on the ever-evolving landscape of financial services regulation across the region. As the financial markets in the region continue to grow and diversify, this issue provides timely insights into the key regulatory developments shaping banking, investment, insolvency, and emerging technologies.
2025 is set to be a game-changer for the MENA region, with legal and regulatory shifts from 2024 continuing to reshape its economic landscape. Saudi Arabia, the UAE, Egypt, Iraq, Qatar, and Bahrain are all implementing groundbreaking reforms in sustainable financing, investment laws, labor regulations, and dispute resolution. As the region positions itself for deeper global integration, businesses must adapt to a rapidly evolving legal environment.
Our Eyes on 2025 publication provides essential insights and practical guidance on the key legal updates shaping the year ahead—equipping you with the knowledge to stay ahead in this dynamic market.
Munir Suboh
November 2013
During the process of registration, and once the technical examination for the applied mark is successfully completed, the trademark office requests from applicants permission to publish the approved marks in the UAE official gazette for third party opposition to meet the statutory requirements. Third parties (i.e. trademark owners of conflicting marks or preexisting rights) are legally entitled to challenge the acceptance decision and lodge administrative oppositions before the Trademark Office within 30 days from publication date. Through the opposition proceedings the opponents are given a chance to object to the decision made by the Trademark office in accepting the trademark. The registration process is halted until a decision is made.
Once the opposition action is filed, the Trademark Office notifies the applicant, of the opposition proceeding action (and this should typically be completed within 15 days period counted from the date of filing the opposition in according to the UAE Trademark Law). Thereafter, the applicant will have 30 days to submit a response, i.e. counter-opposition, to defend the registerability of the trademark, calculated from the date of summoning the applicants with the notice of opposition. Failure to submit a response within the statutory timeframe will result in the automatic acceptance of the opposition action and the proposed trademark will be rejected.
In the past, it was customary that the UAE Trademark office would accept a brief notice of opposition to start the proceeding formalities, i.e. serving the opposition on the applicants and calculating the statutory period for the counter-opposition. As a result of this practice, opponents opted to file a brief notice of opposition in order to safeguard their rights and without making solid references to the legal grounds on which the opposition was initiated. This practice was considered sufficient for the purpose of commencing the opposition formalities. However, this has been recently changed and the opposition examiner at the UAE Trademark Office has refused to notify the applicant with the opposition proceeding unless the opponent submits detailed statement of opposition which reflects the opposition grounds.
Whilst the brief notice of opposition remains a valid tool for the purpose of meeting the statutory deadline, brand owners and their IP lawyers will need to ensure prompt submission of detailed opposition statements explaining the merits of opposition to ensure that the UAE Trademark Office serves the opposition notice to the applicants. We have been aware of cases where an applicant considered their marks registered due to lack of opposition and moved to pay registration fees; whereas a third party presumed that their notice of opposition had been accepted and assumed that the applicants had failed to respond to it ( and so believed the opposition notice had been automatically upheld).
It is therefore recommended that when filing an opposition proceeding, the third party must make sure that the opposition statement contains sufficient legal grounds and facts surrounding the case, and that it periodically verifies the status of the proceedings with the Trademark office to ensure it is being processed.
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