Our brand

Our brand is the foundation of our story – it’s what drives us, what differentiates us from others, and what makes Al Tamimi & Company the legal powerhouse it is today. 

To support our firm’s strategy we have created a brand identity that is bold, dynamic and true to us, our people and our clients. This page illustrates some basic elements of our brand identity: our name, tagline and visual identity.

All our brand elements and assets are proprietary and it is mandatory to obtain prior approval to use any of our brand assets, contact our Brand Team for approval on the usage of our assets. 

 

Our name

In all aspects of formal external communication, we are – Al Tamimi & Company.

You cannot refer to us as:

  • Al Tamimi
  • Al Tamimi & Co
  • Al Tamimi & Co.
  • Tamimi
  • Al Tamimi and Company (our name must always be spelt with an ampersand “&”)

 

Our tagline

Our tagline encompasses our core values. Our clients and our people are the driving force behind our success. We thrive when they succeed and we are committed to their success.

Our visual identity

The brand’s visual concept is called Sum of Our Parts. 

Our brand concept consists of a range of shapes, called Al Tamimi Shapes. These shapes are constructed from our logo, and each shape is unique to us.

The individual shapes are a representation of our people, our diversity and our regional footprint across the Middle East and North Africa. When all of the elements are brought together, they form Al Tamimi & Company.  

 

Our colours

Our brand colours provide a visual aid and consistent recognition to our brand. Our colours include a primary palette, secondary palette and neutral colours.

The primary palette consists of Tamimi Royal Blue, Ultramarine and Marigold. 

 

Royal Blue and Ultramarine

The Royal Blue is our hero colour. The Blue colour family is seen to be very positive. It invokes trust, security and responsibility which is an important representation and reflection of our firm.

 

Marigold

The yellow colour family represents vibrancy and optimism. We are an innovative and dynamic firm, we understand the importance of adapting to market requirements, evolving with our clients and taking bold steps. 

 

Brand Use Approval

All our brand elements and assets are proprietary and it is mandatory to obtain prior approval to use any of our brand assets, contact our Brand Team at brand@tamimi.com for approval and detailed guidelines on the usage of our assets.