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Sports Law & Events Management

Brand Protection and Exploitation • Athlete • Sport • Team • Player • Event Sponsorship • Broadcast Agreements • Sports Events and Venue Management • Stakeholder Integration • Alternative Dispute Resolution

Key Contacts


Al Tamimi & Company is the first Middle East Law firm to operate a dedicated sports Law practice.  We provide a comprehensive range of legal services throughout the Middle East region, covering all areas relevant to the Sports industry.

The Sports Law practice comprises a team of experienced lawyers who work across a number of the firm’s legal disciplines.  We provide specialised sports law advice to national governing bodies, athletes. public agencies, sports rights-holders, international federations and event management companies.

Our Expertise

Brand Protection and Exploitation

  • Merchandising and other licensing arrangements
  • Merchandise distribution and sale arrangements
  • Anti-ambush marketing and anti-counterfeiting strategies and enforcement
  • Trademark advice and registration
  • Copyright protection and exploitation

All aspects of Sport, Team, Player and Event Sponsorship

  • Acting for rights holders, event managers, athletes and organisations who commit significant resources to this crucial aspect of marketing, including advising on regional advertising guidelines and restrictions.

Broadcast Agreements

  • Television, radio, mobile phone and online content production, distribution, management and exploitation, from the perspective of rights holders, broadcasters and broadcast partners.

Sports Event and Venue Management

  • Advising on all legal aspects of the execution and commercial optimisation of major events from ticketing, stadium hire and media relations through to health, safety, insurance and environmental issues; media access arrangements as well as all aspects of regulatory interface for mass public attendance events and advising on facility sustainability initiatives and developing profitability strategies to generate additional revenues, before and after main events. 

Stakeholder Integration

  • Player contracts, relations with teams, sports clubs, player associations and governing bodies
  • Disciplinary issues
  • Anti-doping
  • The relationship between players’ and team sponsors
  • Players’ use of social media and other forms of other “new media” communications

Alternative Dispute Resolution

  • Representing sporting bodies, players and other sports related clients before the national sports dispute resolution bodies including the Disciplinary and the Appeal Committees as well as the international sports dispute resolution bodies including FIFA Dispute Resolution Chamber and the Court of Arbitration for Sport (CAS).



31 Jan 2016              

Dubai Eye 103.8FM: The Business Breakfast Show - Interview with Steve Bainbridge discussing the global sporting crisis

29 Jan 2016

Gulf News - Big business can be the saviour of global sport (Steve Bainbridge)

28 May 2015

Dubai Eye 103.8FM: Business Breakfast Show - Steve Bainbridge discusses the recent FIFA corruption charges in the US and Switzerland

23 Feb 2015      

Gulf News - Hurdle for a joint Abu Dhabi-Dubai Olympics bid cleared (Steve Bainbridge)

5 Feb 2015                     

Dubai Eye 103.8FM: The Business Breakfast Show - Interview with Steve Bainbridge discussing the chances of the Olympics being held in the region.

2 Feb 2015

SportsPro IOC Agenda 2020 – Strategic Roadmap for a Joint Abu Dhabi/Dubai Olympic Bid? (Steve Bainbridge)


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