The global media and entertainment industry suffered following the financial crisis of 2008 and the Middle East region was no different. However, we have seen a swift resurgence in the media and entertainment industry in the Middle East as a result of a number of factors.
Firstly, resilient pay TV and broadband sectors, secondly, accelerated digital migration and finally increasing interest from international media players in the Middle East region. (Arab Media Outlook 2009–2013, Dubai Press Club, 2010) Furthermore, the resurgence is bolstered by the continued success of major sporting and entertainment events, conferences and trade exhibitions and, in contrast with most other parts of the world, continued strong performance of traditional print media and the scope for increased advertising revenues.
We take a broad view of what comprises the media and entertainment industry in the Middle East, reflective of the diversity of the creative and commercial content that is available, the modes of its delivery, and the increasing convergence between means of communication and how people are entertained. We recognise that the legal services requirements of media and entertainment industry participants are varied. We offer a cross-disciplinary legal solution, encompassing broadcasting and publishing regulation; digital and traditional content regulation and transactions; digital and traditional advertising and promotions; content assignment, delivery and licensing; IP protection and enforcement; media free zone set-up, licensing and restructuring; local and free zone Labour law; alternative dispute resolution; and, event management and operation infrastructure.
Our clients include major international and local media companies, a broad range of SME media companies, internet content providers, online businesses and advertisers, event and venue operators and managers, sports event sponsors, developers of smart phone applications and trade conference operators and managers.
With key media specialists working from our Dubai Internet City office, we provide an accessible and comprehensive legal solution to media and entertainment companies and, where necessary, we can call upon our network of regional offices and associates to address the full range of requirements of these diverse organisations.