The Middle East has a young demographic, increasing incomes and greater access to content via tablets and smart phones.
Broader considerations, such as an increased desire for local content, alternative means of content delivery, and growth in the regional sports and events sector, is resulting in swift development in the media sector. Specific cities in the region have become high-profile tourism and event destinations, and the diversity of potential filming locations across the region has also attracted international attention. Various countries are actively promoting their media production sectors to try to capitalize on this interest in the Middle East.
Meanwhile, there are still regional-specific considerations that service and content providers, and their customers, need to consider. Local sensitivities, and related regulations, can create a minefield for production companies, publishers/platform operators, advertisers and others involved in the broader media and events sector. On-the-ground legal support is essential.
Our TMT team services clients ranging from local SMEs to world-wide names in the industry. They include, amongst others, marketing and advertising agencies, media development and production companies, internet content providers, e-commerce businesses and online platform operators, event promoters and production companies, venue operators, sports bodies and sponsors.