The speaker programme included experts from the Ministry of Economy, Starwood Hotels and Resorts, Pepsi-Cola International, Twofour54 and Nestle among others.
Omar Obeidat, Partner and Head of Intellectual Property was invited to speak on IP due diligence issues in the Middle East. This session focussed on understanding the business, analyzing gaps, verifying and validating protections under licensing, recommendations for current and future growth and global rights holder vs. local.
Shernaz deSa, Trademarks Manager, spoke on Administration of IP rights and challenges in the prosecution process. Topics included registering trademarks in the UAE, overall view of filings in other GCC countries and the problems associated with the filing process in the UAE and other GCC countries.