On 21 May 2013, Al Tamimi & Company hosted a client seminar in the Abu Dhabi office at Al Maryah Island entitled “How to build your brand…choose, protect and enforce” organized by the Intellectual Property department. The seminar provided an overview of the legal and practical issues surrounding the selection of trademarks and building a valuable brand. It provided attendees with tips on how to choose a strong trademark, how to protect and enforce trademarks, and which other intellectual property rights to consider. Partner and Regional Head of Intellectual Property Omar Obeidat, Associate Rasha Al Ardah and Trademark Manager Shernaz DeSa gave the audience valuable information on the legal issues surrounding building and enforcing a trademark, along with examples from their experiences with trademarks. This was one of the various IP breakfast seminars held at Al Tamimi & Company’s offices in the Middle East.